Unlike say The Big Issue, EMMA is not based on any pre-existing business model - there are no vendors standing on street corners; content is not created by young, aspiring journalists, and homelessness, as a condition, is not flagged up in any way. We prefer that EMMA is enjoyed and valued entirely for its own sake - rather than guilt-tripping people into reading it.  Our intention is to showcase all contributions to their best advantage by treating them as art - and by giving EMMA a robust, provocative look that is itself edgy, enigmatic and intriguing.  

Our #1 priority via EMMA is to help restore the dignity, self-esteem and motivation of those who’ve been dealt far too many hard knocks - and to achieve this through enabling creative expression. But creative expression, as we know, feeds on recognition… Sadly, many contributors - cut off from friends, family and, indeed, society - no longer even recognise themselves. This magazine - in a modest way - grants people visibility and recognition and is already functioning as a catalyst for positive change.  

Although a weekly afternoon Creative workshop event is funded by One Housing and SPACE, the magazine itself is produced on a zero budget. The EMMA project is both valuable and unique, and has a potential for significant growth. It can continue to provide an opportunity for people from hostels all over London to contribute their work (it is currently also a vehicle for work produced by people engaged in MIND’s ‘Portugal Prints’ programme). However, EMMA deserves publicity, and desperately needs funding to continue and to flourish.